Why grocery e-commerce is won in the dark store, not the app
The storefront is the visible 20%. The dark store, the picking routine and the cost-to-serve are the 80% that decide whether online grocery pays.
The storefront is the visible 20%. The dark store, the picking routine and the cost-to-serve are the 80% that decide whether online grocery pays.
The levers that move availability, margin and like-for-like — and how to pull them.
You cannot improve what you cannot reliably repeat — and you cannot repeat what every site does its own way.